The Lorax Box Office US$70.7 M

Chris Renaud (Director)

“Dr. Seuss’ The Lorax’’ raked in all kinds of green, earning $70.7 million in its first weekend to score the biggest box-office debut of the year by far.The 3D animated family film from Universal Pictures, featuring the voices of Danny DeVito, Zac Efron and Taylor Swift, is based on Seuss’ cautionary fable about the importance of preserving the environment. Of its opening haul, $5.4 million, or 8 percent, came from IMAX screens, which is on the high side for a family film.

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