Kreative Asia 2012


The eagerly anticipated creative industry summit Kreative.Asia, organised by Multimedia Development Corporation (MDeC) in collaboration with official partners XMediaLab (XML), is now under way at the Hilton Kuala Lumpur until tomorrow.Held for the third time since it was first introduced in 2009, Kreative.Asia 2012 is an initiative from MDeC’s Kre8tif! platform that brings together the world’s top creative minds to share their experience, insights and knowledge in the field of creative multimedia and animation.MDeC CEO Datuk Badlisham Ghazali said “Malaysia has come a long way in developing its creative industry over the past decade. In the past few years we have seen the successful introduction of the country’s very own animation movies and series to the international arena. We are pleased to be a part of this development, since introducing this programme in 2009 we have seen many new local talents emerge and grow.“Given the wonderful support that this programme has garnered in previous years, we hope to continue organising it in the future and hopefully, we will be able to feature Malaysian creative multimedia industry icons in the future.”Founder and director of XMediaLab Brendan Harkin said, “We are delighted to partner with MDeC once again to bring Kreative.Asia to Malaysia.“The speakers and presenters showcased in this programme are renowned and successful personalities in their respective fields. We are very excited to welcome them to Kreative.Asia, they will be providing a lot of positive input for the development of the Malaysian talents and industry players,” he said.The three-day programme will enable participants to engage in a series of forums, discussions and “masterclasses” focusing on various aspects of the creative and animation industry such as creative leadership, interactive storytelling, gamification, branded entertainment, digital marketing, concept art & visual design, transmedia, social-location-mobile (SO-LO-MO), producing and pitching and animation and visual effects.The programme will feature industry leaders and pioneers from various art, entertainment and design industries.

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